Coronavirus Update
View All UpdatesDear Patients, Residents and Families
COVID-19 Second Booster Dose
The CDC recently released a recommendation for a second COVID-19 booster dose for certain persons. Specifically, a second mRNA booster dose could benefit people ages 50 years and older, as they are at increased risk for severe COVID-19. People ages 50 years and older may choose to receive a second booster dose, if it has been at least 4 months after the first booster. We recommend that appropriate residents receive their second booster dose. The COVID-19 vaccines (Pfizer or Moderna) are available. Please let your physician or nurse know right away if you or your loved one would like to receive the second booster.
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The Village at Northrise, The Hallmark
2882 N. Roadrunner Parkway, Las Cruces, NM 88011-0853
Welcome to maintenance free living on a resort style campus! Proudly serving our local community since 1998 The Village at Northrise is a 16 acre continuing care campus for seniors. The majestic views of the Organ Mountains from our terrace are unparalleled! The Hallmark offers a variety of sizes and styles of apartments to fit the unique social and financial needs of the prospective resident, with 60 individual apartments available in studio, one-bedroom and two-bedroom floor plans. Each unit is equipped with a refrigerator, dishwasher and stove. Each of the four wings have two sets of washers and dryers free of charge to our residence along with free WIFI & 60 cable channels. Rent is month-to-month and includes all utilities with the exception of phone service and includes three meals a day, seven days a week at no additional charge. As part of our holistic approach to maximize quality of life, we are a pet friendly community. Amenities include three meals provided a day, with alternative selections, housekeeping services, resident library, private dining room for family functions, beauty salon and a therapy gym with occupational, physical and speech therapy services, should the need arise. Residents also enjoy free transportation to scheduled medical and dental appointments as well as field trips to local businesses and events. For those residents that have their own vehicles we offer covered garage parking. Maintenance free living means our residents can focus on enjoying a wide array of social, educational and spiritual activities and entertainment when they are not taking advantage of our outdoor pool!
For an added layer of security we provide the Premier Package from the Electronic Caregiver free of charge to residents at The Hallmark. We have furnished rooms to accommodate shorter stays for those that wish to try out our maintenance free lifestyle.
Follow us on Facebook for Resident Life experiences and find us on Google. We look forward to hearing from you to schedule your in-person or virtual tour!
Services
- Independent living
- Respite care
- Outpatient Rehabilitation Services
- 24-hour emergency alert and response system
- Coordinated transportation
- Cultural, educational, religious and social activities
- Recreation activities
Amenities
- Spacious rooms
- Private bathroom
- Private kitchenettes
- Fully air conditioned
- Individual climate control
- Activity room
- Fitness room
- Wellness programs
- Sunroom
- Beautiful Garden(s) / Courtyard(s)
- Conveniently Located
- Private balcony/ porch / patio
- Scenic views
- Suburban setting
- Beauty Salon / Barber Services
- Cable Television
- Comfortable common and lounge areas to gather with friends and family
- Dining Room
- Complimentary laundry facility on-site
- Computer with internet access
- Housekeeping
- Mail and Newspaper Service
- Pets Permitted
- Phone service
- Wireless Internet
- Guest Accommodations
- Heated Therapeutic Swimming Pool

Dan Hames
Regional Executive DirectorDan has been a licensed Nursing home Administrator since 1990 in multiple states. Dan has vast experience with many types of senior care and services including independent living, assisted living, skilled nursing, memory care, home community based service (home health care and hospice) He has also served on local and National Boards related to this work as well as church and community entities. He is very excited for what the future holds in senior care and couldn't be prouder to be part of the excellent team with Genesis.

Veronica "Ronni" Lucero
Director of AdmissionsRonni handles admissions for the Hallmark Independent Living, Morningside Assisted Living and Desert Willows II Enhanced Memory Care. Ronni worked in the Business Center as the Assistant Business Office Manager prior to her promotion in 2020. She is a native of Las Cruces, NM "Born & Raised". Ronni has a personal story with The Village at Northrise having to admit her Mom into Desert Willows Enhanced Memory Care Facility in 2016. Ronni is delighted to be a part of the "Genesis Team" and is looking forward to finding the right placement for your loved one in a Senior Living Community.

Johnny Ponce
Assistant Director for Healthcare Services and Kitchen ManagerJohnny Ponce is currently the Assistant Director for Healthcare Services and Kitchen Manager at the Hallmark Independent Living. He is born and raised in El Paso TX, graduating from Bowie High School and El Paso Community College. He worked in the kitchen for 6 years at Mt. View Regional Hospital in Las Cruces NM. He enjoys cooking and preparing meals for our Seniors on campus!
The Village at Northrise is taking every precaution in keeping us safe from the Delta Variant entering our campus. My family is relieved to know that I am safe and being looked after.
- Donna F., Resident
The Hallmark ILF has friendly staff and the food is delicious! Especially coming from another ILF in town, we have had a pleasant experience at The Village at Northrise.
- Linda J., Resident
I was given a tour of The Hallmark Independent Living Building with my daughter Kelli Cordova. I was sold as soon as I walked into the building, it had a great comfortable homey feeling! My daughter Kelli said she was sold on The Electronic Caregiver Package that is included in the Room & Board.
- Charlotte Duff