It Starts With Me
It Starts With Me – Compassion in Every Moment
It Starts With Me is our customer experience model—created to ensure every interaction is welcoming, responsive, and grounded in compassion. From the very first phone call to daily moments of care, this program sets a clear standard for how we support residents, families, visitors, and partners.
We recognize that coming to a skilled nursing center is often part of a difficult, emotional, and uncertain time. Families and loved ones are navigating important decisions, and residents deserve to feel safe, respected, and genuinely cared for. Our goal is to make every interaction smooth, helpful, and reassuring—so when you leave our centers, you do so knowing your loved one is safe, cared for, and truly our priority.
Your voice matters—and it helps us recognize the moments that make a real difference.
If a team member made an impact by:
- Having a HEART for exceptional service
- Delivering heartfelt care without delay
- Going the extra +1 degree of service
- Never missing a beat and being dependable
…we invite you to share a quick note of recognition.
You can complete a comment card, available in every center.
Your feedback allows us to celebrate our team members who lead with heart and helps us continue raising the standard for compassionate care.
We are in the midst of shifting what people think about skilled nursing—by showing up with heart, accountability, and intention in every interaction. Because exceptional care doesn’t begin somewhere else. Right here, right now, & It starts with me. 💙