The Village at Northrise - Desert Willow I


Walk to End Alzheimer’s is Largest Fundraiser Dedicated to Alzheimer’s Care, Support and Research

[Las Cruces, NM] – The Village at Northrise, a 16-acre Continuing Care Community located at 2884 N. Roadrunner Parkway in Las Cruces, New Mexico, announced today that it raised more than $11,000 for the Alzheimer’s Association’s Walk to End Alzheimer’s®.  The Village at Northrise community provides skilled nursing, senior/assisted living, and independent living services and includes a 24-bed specialized Memory Support Unit.

More than 20 participants from The Village at Northrise joined the Alzheimer’s Association’s Walk to End Alzheimer’s® in the fight to end Alzheimer’s disease. For their achievement, The Village at Northrise will be presented with a trophy for raising the most funds among Genesis affiliated centers nationwide, their fourth year in a row.  In 2022, Genesis affiliates raised over $140,000 company-wide and has continued to add to their lifetime achievement level of $2,000,000+ for the Alzheimer’s Association’s Walk to End Alzheimer’s.

“I am continually inspired by The Village at Northrise participants for joining in the fight against Alzheimer’s disease at the Walk to End Alzheimer’s,” said Chief Operating Officer, Melissa Powell. “This year, Genesis also made a $25,000 donation so the Alzheimer’s Association will be able to provide much needed education, support services and care to families affected by this devastating disease, as well as fund critically-needed Alzheimer’s research.”

More than 6 million Americans are living with Alzheimer's disease – a leading cause of death in the United States. Additionally, more than 11 million family members and friends provide care to people with Alzheimer’s and other dementias. The dedication of communities like The Village at Northrise helps the Alzheimer’s Association continue to move forward with its vision of a world without Alzheimer’s and all other dementia.

To learn more about The Village at Northrise’s Memory Support program, please visit us at

About Genesis HealthCare

Genesis HealthCare is a holding company with subsidiaries that, on a combined basis, provide services to skilled nursing facilities and assisted/senior living communities. The Company also specializes in contract rehabilitation therapy, respiratory therapy, physician services, staffing services and accountable care. Visit our website at

Alzheimer's Association Walk to End Alzheimer’s®

The Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest event to raise awareness and funds for Alzheimer care, support and research. Since 1989, the Alzheimer’s Association mobilized millions of Americans in the Alzheimer’s Association Memory Walk®; now the Alzheimer’s Association is continuing to lead the way with Walk to End Alzheimer’s. Together, we can end Alzheimer’s.

Alzheimer's Association®

The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia®. Visit or call 800.272.3900.