The Village at Northrise - Desert Willow I


[Las Cruces, NM] – The Village at Northrise, a 16-acre Genesis HealthCare Continuing Care Community located at 2884 N. Roadrunner Parkway in Las Cruces, New Mexico, announced today that it raised $10,685 for the Alzheimer’s Association’s Walk to End Alzheimer’s®  The Village at Northrise community provides senior living, skilled nursing and independent living services and includes a 24-bed specialized Alzheimer’s Care Program.


Approximately 50 participants from The Village at Northrise joined the Alzheimer’s Association’s Walk to End Alzheimer’s® and united in a movement to reclaim the future for millions.  For their achievement, The Village at Northrise will be presented with a trophy for being 1 of the 2 teams to raise over $10,000 within Genesis.  The Village at Northrise raised the second most funds of any of the more than 450 Genesis HealthCare centers nationwide.  Genesis HealthCare raised over $222,000 company-wide as a Gold Level National Team.


“I was inspired by The Village at Northrise and Genesis HealthCare participants nationwide joining in the fight against Alzheimer’s disease at the Walk to End Alzheimer’s,” said Chief Executive Officer George V. Hager, Jr.  “With the funds raised, the Alzheimer’s Association will be able to provide much needed education, support services and care to families affected by this devastating disease, as well as fund critically-needed Alzheimer’s research.”


Alzheimer’s disease is a growing epidemic and the sixth-leading cause of death. As baby boomers age, the number of individuals living with Alzheimer’s disease will rapidly escalate. The dedication of The Village at Northrise and Genesis HealthCare will help the Alzheimer’s Association continue to move forward with its vision of a world without Alzheimer’s. For more information, visit


Alzheimer's Association Walk to End Alzheimer’s®

The Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest event to raise awareness and funds for Alzheimer care, support and research. Since 1989, the Alzheimer’s Association mobilized millions of Americans in the Alzheimer’s Association Memory Walk®; now the Alzheimer’s Association is continuing to lead the way with Walk to End Alzheimer’s. Together, we can end Alzheimer’s – the nation’s sixth-leading cause of death. 

Genesis HealthCare is dedicated to improving the lives we touch through the delivery of high-quality healthcare and everyday compassion. 

About Genesis HealthCare 
Genesis HealthCare (NYSE: GEN) is a holding company with subsidiaries that, on a combined basis, comprise one of the nation’s largest post-acute care providers with more than 450 skilled nursing centers and assisted/senior living communities in 30 states nationwide. Genesis subsidiaries also supply rehabilitation and respiratory therapy to approximately 1,700 healthcare providers in 45 states, the District of Columbia and China.  References made in this release to “Genesis,” “the Company,” “we,” “us” and “our” refer to Genesis HealthCare and each of its wholly-owned companies. Visit our website at


Alzheimer's Association®

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. Visit® or call 800.272.3900.