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Twenty-two Genesis HealthCare Centers Receive Prestigious National Award for Significant Commitment To Quality Care

For Immediate Release:                

CONTACT:  Jeanne Moore

Twenty-two Genesis HealthCare Centers Receive Prestigious National Award for Significant Commitment To Quality Care

7 Genesis Centers Earn Silver Awards
15 Genesis Centers Earn Bronze Awards

[Kennett Square, PA] – June 28, 2013 – Genesis HealthCare, one of the nation’s largest providers of skilled nursing and rehabilitation, today announced that 22 of its Centers have been recognized as recipients of National Quality Awards presented by the American Health Care Association and the National Center for Assisted Living (AHCA/NCAL). The program honors facilities across the nation that have demonstrated their commitment to improving quality care for seniors and individuals with disabilities. Only 358 facilities nationwide received the Bronze level award and 59 centers nationwide received the Silver level award.

The seven (7) Genesis Centers receiving the Silver honor include:

• Cypress Cove Care and Rehabilitation Center, Muscle Shoals, AL
• Courtyard Nursing Care Center, Medford, MA
• Granite Ledges of Concord, Concord, NH
• Groton Regency Center, Groton, CT
• Oak Grove Center, Waterville, ME
• The Village at Northrise, Las Cruces, NM
• Troy Center, Troy, OH

Two of the Silver recipients received their awards after last year’s 2012 convention, The Village at Northrise and Granite Ledges of Concord. These two centers will be joining the five 2013 winners at this year’s convention, for a total of 7 Silver Genesis recipients. 

The fifteen (15) Genesis Centers receiving the Bronze honor include:

• Estrella Care & Rehabilitation, Avondale, AZ
• Playa del Rey Care and Rehabilitation Center, Playa del Rey, CA
• Willows Care Center, Willows, CA
• Pine View Center, Paradise, CA
• Olive Vista, Center for Problems of Living, Ponoma, CA
• Mesa Manor Care and Rehabilitation Center, Grand Junction, CO
• Cheyenne Mountain Care and Rehabilitation Center, Colorado Springs, CO
• Capitol Care and Rehabilitation Center, Boise, ID
• Payette Care and Rehabilitation Center, Payette, ID
• Colonial Heights, Lawrence, MA
• The Guardian Center, Brockton, MA
• Milford Center, Milford, MA
• Westfield Center, Westfield, MA
• Spring Valley Center, Worcester, MA
• Forest View Center, Dayton, OH

“In an age of changing health care, Genesis HealthCare remains committed to prioritizing quality care above all else,” said Mark Parkinson, President and CEO of AHCA/NCAL. “These 22 Genesis centers are examples of the great things that can be accomplished when we commit to person-centered care.”

“We have a strong and ongoing commitment to quality care at Genesis HealthCare,” notes Chief Executive Officer George V. Hager, Jr. “We are proud of these 22 centers that have demonstrated world-class performance excellence.  They set the standard for all Genesis centers nationwide.”

Implemented by AHCA/NCAL in 1996, the National Quality Award Program is centered on the core values and criteria of the Baldrige Performance Excellence Program. The program assists providers of long term and post-acute care services in achieving their performance excellence goals.

The program has three levels: Bronze, Silver, and Gold. Facilities begin the quality improvement process at the Bronze level, and must receive an award at each level before proceeding on to the next.  Bronze applicants must demonstrate their ability to implement a performance improvement system. A team of trained Examiners reviews each Bronze application to determine if the facility has met the demands of the criteria. As recipients of the Bronze - Commitment to Quality award, these 15 Genesis centers may now move forward in developing approaches and achieving performance levels that meet the criteria required for the Silver - Achievement in Quality award.

As a recipient of the Silver – Achievement in Quality award, the seven Genesis centers have demonstrated systematic advancements in quality, plans for continual improvement, and sustainable organizational goals. They may now move forward in developing approaches and achieving performance levels that meet the criteria required for the Gold – Excellence in Quality award, which requires them to address the Baldrige Health Care Criteria for Performance Excellence in its entirety.

“This award is not simply a plaque that facilities hang on the wall and forget,” said Ed McMahon, Chair, AHCA/NCAL National Quality Award Board of Overseers. “Facilities receive this award because they’re committed to the constant journey of improving quality care.”

The awards are sponsored by AHCA/NCAL Associate Business Member My InnerView, by National Research Corporation. My InnerView represents the true voice of nursing home and assisted living residents, families, and employees with the most insightful quality measurement solutions and satisfaction surveys in the healthcare continuum.  The awards will be presented during AHCA/NCAL’s 64th Annual Convention and Exposition, October 6-9, 2013, in Phoenix, AZ.


Genesis HealthCare is dedicated to improving the lives we touch through the delivery of high-quality healthcare and everyday compassion.

About Genesis HealthCare
Genesis HealthCare is one of the nation's largest skilled nursing care providers with more than 400 skilled nursing centers and assisted living residences in 28 states nationwide. Genesis also supplies rehabilitation therapy to over 1,500 healthcare providers in 46 states. Visit our website at