Estrella Center
350 East LaCanada
Avondale , AZ 85323-1643

623 932-2282

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Estrella Care & Rehabilitation Center Receives Bronze National Quality Award
7/18/2013 12:00:00 AM

For Immediate Release:                

CONTACT: Jeanne Moore
                      484-949-5647 


Estrella Care & Rehabilitation Center Receives Bronze National Quality Award

Arizona center recognized by national program for best practices in quality care

[Avondale, AZ] – July 18, 2013– Estrella Care & Rehabilitation Center, a 161-bed Genesis HealthCare skilled nursing center located at 350 East LaCanada in Avondale, Arizona, today announced that it has been selected as a 2013 recipient of the Bronze– Commitment to Quality award for its dedication to improving the lives of patients and residents through improved quality care. The award is one of three distinct awards possible through the National Quality Award program, presented by the American Health Care Association and National Center for Assisted Living (AHCA/NCAL). The program honors facilities across the nation that have demonstrated their commitment to improving quality care for seniors and individuals with disabilities.

“In an age of changing health care, Estrella Care & Rehabilitation Center has remained committed to prioritizing quality care above all else,” said Mark Parkinson, President and CEO of AHCA/NCAL. “This facility is an example of the great things that can be accomplished when we commit to person-centered care.”

Implemented by AHCA/NCAL in 1996, the National Quality Award Program is centered on the criteria of the Baldrige Performance Excellence Program. The program assists providers of long term and post-acute care services in achieving their performance excellence goals.

“At Estrella Care & Rehabilitation Center, we have an ongoing commitment to quality,” notes Administrator Diana Neice.  “I am so proud of the hard work and dedication our team here has shown to achieve this distinction and provide quality services and care to our patients and residents every day.”

The program has three levels: Bronze, Silver, and Gold. Facilities begin the quality improvement process at the Bronze level, where they develop an organizational profile with essential performance elements such as vision and mission statements and an assessment of customers’ expectations.  Bronze applicants must demonstrate their ability to implement a performance improvement system.  A team of trained Examiners reviews each Bronze application to determine if the facility has met the demands of the criteria. As a recipient of the Bronze – Commitment to Quality award, Estrella Care & Rehabilitation Center may now move forward in developing approaches and achieving performance levels that meet the criteria required for the Silver – Achievement in Quality award.

“This award is not simply a plaque that facilities hang on the wall and forget,” says Ed McMahon, Chair, AHCA/NCAL National Quality Award Board of Overseers. “Facilities such as Estrella Care & Rehabilitation Center receive this award because they’re committed to the constant journey of improving quality care.”

The awards are sponsored by AHCA/NCAL Associate Business Member My InnerView, by National Research Corporation. My InnerView represents the true voice of nursing home and assisted living residents, families, and employees with the most insightful quality measurement solutions and satisfaction surveys in the healthcare continuum. The award will be presented to Estrella Care & Rehabilitation Center during AHCA/NCAL’s 64th Annual Convention and Exposition, October 6-9, 2013, in Phoenix, AZ.
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Genesis HealthCare is dedicated to improving the lives we touch through the delivery of high-quality healthcare and everyday compassion.

About Genesis HealthCare
Genesis HealthCare is one of the nation's largest skilled nursing care providers with more than 400 skilled nursing centers and assisted living residences in 28 states nationwide. Genesis also supplies rehabilitation therapy to over 1,500 healthcare providers in 46 states. Visit our website at www.genesishcc.com.


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