Cypress Cove Center
200 Alabama Ave.
Muscle Shoals , AL 35661-3102

256 381-4330

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Cypress Cove Center Receives Silver National Quality Award
7/15/2013 12:00:00 AM

For Immediate Release:                

CONTACT: Jeanne Moore
                      484-949-5647 


Cypress Cove Center Receives Silver National Quality Award

Alabama center recognized by national program for best practices in quality care

[Muscle Shoals, AL] – July 15, 2013– Cypress Cove Center, a 90-bed Genesis HealthCare skilled nursing center located at 200 Alabama Avenue in Muscle Shoals, Alabama, today announced that it has been selected as a 2013 recipient of the Silver – Achievement in Quality for its outstanding performance in the health care profession. The award is one of three distinct awards possible through the National Quality Award program, presented by the American Health Care Association and National Center for Assisted Living (AHCA/NCAL). The competitive award program highlights select facilities across the nation that serve as models of excellence in providing high-quality long term care.

“To earn an award at this level requires the unwavering commitment of each individual in a facility,” said Mark Parkinson, President and CEO of AHCA/NCAL. “Cypress Cove Center deserves the Silver Quality Award for its accomplishments, and I congratulate each and every person that helped in this constant journey of improving quality care.”

In an indication of a strengthening commitment to quality care in skilled nursing and post-acute care centers, the AHCA/NCAL National Quality Award Program saw success rates of applicants for the Silver award increase from 17 percent to 20 percent. Cypress Cove Center was one of 59 facilities nationwide to receive the Silver-level award this year.

Implemented by AHCA/NCAL in 1996, the National Quality Award Program is centered on the criteria of the Baldrige Performance Excellence Program. The program assists providers of long term and post-acute care services in achieving their performance excellence goals.

“At Cypress Cove Center, we have an ongoing commitment to quality,” notes Administrator Charla Berry.  “I am so proud of the hard work and dedication our team here has shown to achieve this distinction and provide quality services and care to our patients and residents every day.”

The program has three levels: Bronze, Silver, and Gold. Facilities begin the quality improvement process at the Bronze level and must receive an award at each level before proceeding to the next. As a recipient of the Silver – Achievement in Quality award, Cypress Cove Center has demonstrated systematic advancements in quality, plans for continual improvement, and sustainable organizational goals. Cypress Cove Center may now move forward in developing approaches and achieving performance levels that meet the criteria required for the Gold – Excellence in Quality award, which requires them to address the Baldrige Health Care Criteria for Performance Excellence in its entirety.

“I have been to many facilities throughout the years, and I know that it takes a lot of time and energy to apply and adhere to the rigorous standards of this quality award program,” says Ed McMahon, Chair, AHCA/NCAL National Quality Award Board of Overseers. “Cypress Cove Center should be commended for its performance and dedication to providing high-quality care.”

The awards are sponsored by AHCA/NCAL Associate Business Member My InnerView, by National Research Corporation. My InnerView represents the true voice of nursing home and assisted living residents, families, and employees with the most insightful quality measurement solutions and satisfaction surveys in the healthcare continuum. The award will be presented to Cypress Cove Center during AHCA/NCAL’s 64th Annual Convention and Exposition, October 6-9, 2013, in Phoenix, AZ.
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Genesis HealthCare is dedicated to improving the lives we touch through the delivery of high-quality healthcare and everyday compassion.

About Genesis HealthCare
Genesis HealthCare is one of the nation's largest skilled nursing care providers with more than 400 skilled nursing centers and assisted living residences in 28 states nationwide. Genesis also supplies rehabilitation therapy to over 1,500 healthcare providers in 46 states. Visit our website at www.genesishcc.com.


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